TEMPLE, PA - One of the great feats of an amazing product is inspiring consumers to change the way they experience a category, and Giorgio Fresh is one of those leaders impacting the plate and the mushroom universe. This winter, the company is showcasing new products and a myriad of taste-teasers to help consumer recipes unfold.
“With the holidays upon us and the new year right around the corner, we are positioned to help our customers thrive by bringing more flavor and innovation to their mushroom displays and holiday-themed destinations,” Greg Sagan, Executive Vice President of Sales and Marketing shares with me. “With high demand driving the need for more ways to experience mushrooms, we have launched two new items to our line of Stuffed Baby Bella Mushrooms: Mediterranean Cheese and Buffalo Blue Cheese.”
If you have ever met Greg in person, you know he is not only passionate about what he does as a fresh produce influencer, but he stands firmly behind the products that Giorgio Fresh brings to market. His and the team’s deep commitment to the category comes through in both the inspired eating experience of their products and the ring at the register.
“Mediterranean Cheese and Buffalo Blue Cheese bring new savory flavors to the category that are on-trend with consumer flavor palates,” Greg expresses. “Mushrooms are a hot item during the holidays as they are very versatile and easy to include in dishes that lend themselves well for entertaining. Stuffed mushrooms, specifically, are popular with consumers for special occasions such as New Year’s Eve and Super Bowl because of their convenience.”
These items are a line extension of four existing flavors that have proven to succeed from the produce department to the party plate: Fiesta Cheese Blend; Cheese and Imitation Bacon Bits Blend; Artichoke, Spinach, and Cheese Blend; and a Crab Seasoning and Cheese Blend.
“We are seeing significant growth in the stuffed mushroom line,” Greg adds. “We have an extensive research and development (R&D) department that researches ingredients and flavor trends within the marketplace. Based on this research, we formulate our products to reflect consumers' growing interests.”
The Items will be offered in both ovenable tray and RPET, given consumer interest in more options.
And, it is consumer interest that piques the curiosity and inspires the execution of unique products like those of Giorgio Fresh.
