<p>Grimmway Farms is seeing big results from its relationship with NBC’s “The Biggest Loser.” The program, licensed through NBCUniversal Television Consumer Products and Shine America, has allowed the company to build on its own health initiatives and help to promote the road to a healthier lifestyle.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>The company found a top trending spot on Twitter using the hashtag #JustCrunchEm, in weekly Monday night parties hosted by Season 11 contestant Courtney Crozier during both the East and West Coast airings of The Biggest Loser.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">Grimmway's effort helped the company to receive millions of impressions and proved to be an effective way to connect with the 1.6+ million fans of The Biggest Loser online, according to a press release. Crozier also worked with Grimmway to select success stories about the journey to lose weight and maintain a healthy lifestyle. The winning stories can be read on the Healthy Living section of Grimmway’s newly re-launched website.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">Grimmway has developed new initiatives to build on the momentum of the Biggest Loser partnership during the show’s offseason. Starting April 29th, Twitter parties with Courtney Crozier have been held bi-monthly on Monday nights at the same times The Biggest Loser aired. These parties focus on encouraging consumers to maintain healthy lifestyles all year long under the theme “A Fit Life Knows No Season”. Using both #JustCrunchEm and #FitLife hashtags, the parties give The Biggest Loser fans and others an opportunity to live chat with hosts about a healthy lifestyle tips with the opportunity to win prizes.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">The company has launched it “A Fit Life Knows No Season” story promotion, which is held on its consumer website. The campaign features one Grimmway employee’s Fit Life story each month, as well as one entrant’s story selected by a panel of judges. The monthly winners are featured on Courtney’s personal blog and can receive a prize pack including a Biggest Loser cookbook, DVD, t-shirt, Just Crunch ’Em tumbler, and a Grimmway Farms soft-sided cooler bag with built-in speakers. T<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">The Just Crunch ‘Em sweepstakes will also be continuing and consumers can enter for a chance to win a trip to a Biggest Loser Resort.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>Thanks Grimmway, for helping us keep tabs on our path to healthy living!</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href=" http://justcrunchem.com" target="_new">Grimmway</a></p><hr class="legacyRuler"><hr class="invisible minimal-padding">
