GrubMarket Acquires Global Produce; Mike Xu and Rutger Van Wulfen Comment

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Mon. April 29th, 2024 - by Anne Allen

SAN FRANCISCO, CA - GrubMarket’s acquisition streak has yet to let up as the company recently announced its acquisition of Global Produce, a South African produce player.

Mike Xu, Founder and Chief Executive Officer, GrubMarket

"The acquisition of Global Produce marks a pivotal moment in GrubMarket's journey, as we continue expanding our physical presence internationally and ramping up our operations in South Africa,” stated Mike Xu, Chief Executive Officer of GrubMarket. “[…] We are looking forward to working with the Global Produce team to strengthen our global position in the food supply chain and work more closely with farmers and growers throughout South Africa. [...]”

Known primarily for its year-round supply of grapes and citrus fruits, Global Produce sells dozens of other products including apples, berries, stonefruit, and tropical fruit. It also carries exotic items like Malaysian dragon fruit, Namibian Barhi dates, and Belgian PiqaBoo pears.

GrubMarket’s acquisition streak has yet to let up as the company recently announced its acquisition of Global Produce

According to a press release, after the acquisition, the business will continue to be managed by its current experienced, mission-driven, and geographically diverse leadership team.

"Food is a relationship business—our foundation is built on trust, loyalty, and service. […] Our vertically integrated approach to food distribution, which includes putting boots on the ground in key local markets as well as staying in close proximity to the origins of our supply, allows us to maximize profits for our farmers while delivering lower prices and higher volumes of fresh fruit to our end customers. Our growing GEO brand also allows us to work directly with local farmers under the Global Farmers Brand to bring farm-fresh produce as close to our end customers as possible...” said Rutger Van Wulfen, Owner of Global Produce.

As part of the GrubMarket network, Global Produce will utilize GrubMarket's WholesaleWare software suite, the company's software-as-a-service platform.

For more information on the acquisition, click here.

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