Honeybear Brands® Partners With the National Honey Board and Retailers to Educate Consumers on Pollinator Importance
- by Melissa De Leon Chavez
ELGIN, MN - Knowledge is power, but like a game of telephone, the message growers seek to share with consumers can be lost before it makes it to the table. Honeybear® Brands is looking to make sure what it knows rings true with a new partnership with the National Honey Board and retailers like Cub Foods: Pollinators are too important to lose.
“We are pleased to partner with Midwest retailer Cub, the number one grocery chain in Minnesota. The grocer has already pledged to sponsor the development of local acres of pollinator habitat and to showcase the displays during the month of September. Along with the National Honey Board, we will collectively increase awareness of honey bees—which are so critical to the development of our apples. In the busyness of life, we can sometimes forget how fragile the food system can be, so these displays are a great way to remind shoppers about the importance of honey bees and maybe even inspire them to plant their own pollinator gardens,” Kristi Harris, Brand Manager for Honeybear Brands, said.
Pollinator populations are under significant pressure despite being responsible for one in three bites of the food Americans eat, according to a press release.
This new chain of knowledge seeks to spread awareness of the important role these small but mighty members of Mother Nature play.
“Cub jumped at the chance to partner with Honeybear to help solve a serious issue in our agriculture community. Honeybear is a great company, and we love working with our partners especially when it comes to creative solutions that support our environment and sustainability,” commented Mike Stigers, Chief Executive Officer of Cub.
Shoppers will be educated on the importance of pollinators, specifically honey bees, with in-store displays, such as the fact that a healthy hive of honey bees’ production of one pound of honey results in the pollination of 1,000 apples.
In addition to in-store education, the partnership is putting a portion of fall in-store proceeds toward developing new pollinator habitats that will be planted alongside apple orchards on behalf of the retailer.
A truly circular partnership to ensure all parties, including the bees, are looked after.
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