ELGIN, MN - February is not only the month of red hearts and valentines. It also marks the beginning of National Cancer Prevention Month, and Honeybear Brands has formed a unique new partnership with Chef Elle Simone Scott, as well as linking with the American Insitute for Cancer Research (AICR) to show consumers how to better care for their health.
“We are so fortunate to partner with AICR and Chef Elle Simone Scott this February. Raising awareness about the impact of what we eat on our health and wellness has never been more important,” said Kristi Harris, Honeybear Brands Brand Manager. “Apples have powerful health benefits. Chef Elle’s Pazazz apple recipes are proof that food can taste good and be good for you.”
The partnership is a unique opportunity for retailers to highlight the category—and Chef Scott’s recipes are sure to be of help.
Chef Elle Simone Scott is of “America’s Test Kitchen” fame, and she will be inspiring consumers to use the company’s beloved Pazazz® apples with enticing recipes. As a cancer surviver, Chef Elle will be utilizing her position and experience to spread the word about the health benefits of eating apples.
Come February 1, Chef Elle, an Ovarian Cancer Research Alliance Board member, will be curating a series of delicious, apple-centric recipes sure to inspire shoppers’ home menus.
As previously mentioned, Honeybear Brands is inviting shoppers to also visit the American Institute for Cancer Research (AICR) online tool to take the cancer health check and view current recommendations for cancer prevention.
“Our food choices, along with other lifestyle behaviors such as physical activity, play a critical role in our overall health and wellbeing. AICR’s Cancer Health Check is a fun and interactive tool to help people assess their current lifestyle choices and how and where they can improve to stack the odds in their favor,” said Sheena Patel Swanner AICR’s Director of Nutrition Programs.
Honeybear Brands continues to bring benefits to both retailers and consumers with innovative campaigns like this one—after all, we all know that an apple a day keeps the doctor away.
