Honeybear® Insights Team Serves Data to Inform Assortment and Price; Chuck Sinks and Kristi Harris Comment

ELGIN, MN - Honeybear Brands, a leading grower, marketer, and developer of premium conventional and organic apples, pears, and cherries, continues to differentiate itself through data-driven retail partnership. With strategic U.S packing and distribution locations throughout North America and comprehensive import programs, Honeybear delivers seamless, year-round solutions for its retail customers.

At the core of this approach is the Honeybear Insights Team (H.I.T.), a dedicated analytics group providing category intelligence to help retailers optimize assortment, pricing, and promotions. HIT is the “how” behind Honeybear’s ability to confidently deliver growth and category performance — its secret sauce for customer success.

“We want to help our customers be successful even if that means encouraging the promotion of a variety that isn’t ours,” said Chuck Sinks, president of sales and marketing for Honeybear Brands, in the recent release. “That honest, uncensored level of communication is key to the trusted relationships Honeybear has developed throughout the industry.”

Through unbiased, data-backed analysis, the Honeybear Insights Team evaluates category performance, shopper behavior, and pricing strategies to ensure retailers are fully positioned to meet consumer demand. These insights, combined with Honeybear’s product quality and operational scale, allow customers to make more confident, informed decisions — and grow their apple and pear categories profitably.

Apples: The Second Banana

According to industry data from USApple, apples remain the second most consumed fruit in the U.S., trailing only bananas. Honeybear Brands is actively supporting industry-wide efforts to grow that share — focusing on increasing apple consumption among younger consumers and highlighting apples’ exceptional health and convenience benefits.

“Apples have seen a drop in consumption with younger consumers. We need to turn that trend around and give them a reason to choose apples first for a variety of eating occasions,” said Kristi Harris, brand manager at Honeybear Brands. “Health-conscious consumers are looking for foods that deliver both nutrition and convenience — and apples have both in spades. Calling out trending health benefits and ease of use, alongside flavor is a key part of our merchandising and digital strategy. ”

Packed with fiber for gut health, portable for busy lifestyles, and available in a spectrum of flavors and colors, apples are a natural fit for today’s health-driven consumer. From grab-and-go snacking to salads, side dishes, and desserts, there’s an apple for every taste and occasion.

For retail partners interested in learning how the Honeybear Insights Team can help drive category growth, contact your Honeybear Brands sales representative.