MILTON, NY - Adaptability is a strategic building block necessary to succeed in today’s ever-changing market as we bridge the gap between the consumer’s perceptions and their actual purchasing behaviors. As retailers anticipate the needs of apple lovers, Hudson River Fruit is stepping up to the plate with buy-side packaging solutions and a U.S. East Coast crop promising flavor and quality the year through.
Alisha Albinder, Owner/Operator of Hudson River Fruit, joins me to discuss what this upcoming season holds for the industry and the shopping basket.
“The New York apple harvest starts in the Hudson Valley in mid-August, where the fruit is ready approximately seven to ten days before other growing areas in New York state,” Alisha shares with me. “At Hudson River, we have anticipated a change in consumer shopping habits because of COVID-19 and have been preparing many options for retailers to choose from. We have a lot of different packaging options, especially bagged options to fit any need!”
These options include pouch, poly, mesh, and tote bags in multiple sizes, plus traditional tray packs and clamshells. Harvest timing kicks off as we speak in mid-August with the New York classic varieties Paula Red and GingerGolds, followed by Gala and McIntosh in the early days on September.
“We will have a strong volume of eastern apples this year and fruit size will be average,” Alisha reflects. “We are anticipating a clean crop, with increased volume on Gala, Fuji, and Evercrisp.”
Building the consumer basket during times of COVID-19 means partnering closely with suppliers who can pivot quickly to adapt to the uncertain landscape. Hudson River is achieving just this standard, and more if you ask me!
