BAKERSFIELD, CA - IFG® is adding a new tool to help growers, marketers, and retailers take advantage of its increasingly popular table grape varieties. The company’s seedless table grapes varieties were approved for new price look-up (PLU) codes in early May. Assigned by the Produce Marketing Association (PMA) and the International Federation for Produce Standards (IFPS), IFG’s six new PLU codes capture the unique characteristics of its seedless grape offerings.
“We are thrilled to have these PLU codes assigned,” noted Andy Higgins, Chief Executive Officer. “Our varieties are performing well, and retailers and marketers are asking for them by name. These PLU codes provide another tool for marketers and retailers to uniquely position our varieties for maximum impact. Our groupings allow for clearer messaging and allow for varieties to be on the shelf correctly positioned and priced, year around. We look at this as a win-win for all involved.”
The company noted in a press release that IFG chose to group its varieties into categories to allow for maximum flexibility for the grower, marketer, and retailer.
The PLU codes and the grape varieties categorized under them are included below.
IFG® Core (red, black, green) Seedless Grapes
Table grapes in this category have specific characteristics to meet international grower and market needs, which include key table grape qualities like improved size, texture, coloring, yield, lower growing costs or focus on early/late season timing. The company noted that these grapes consistently perform and are recognized by consumers for their excellent eating characteristics.
IFG Core Red Seedless Grape varieties, under PLU code 3496, include:
- Sweet Celebration®
- Sweet Romance®
- Jack’s Salute®
IFG Core Black Seedless Grape varieties, under PLU code 3497, include:
- Sweet Surrender®
- Sweet Enchantment®
- Sweet Secrets®
- Sweet Surprise®
- Sweet Favors®
- Sweet Joy®
- Sweet Magic™
- Sweet Bond™
IFG Core Green Seedless Grape varieties, under PLU code 3498, include:
- Sweet Sunshine®
- Sweet Globe®
- Sugar Crisp®
IFG Novelty (red, black, green) Seedless Grapes
This category includes varieties that were created to “break the mold of table grapes known today.” Capturing new flavors, textures, colors, and shapes, IFG said these also deliver on the Core variety potential for more desired sizing, texture, coloring, yields, growing costs or harvest timing. Unique and novel, the company sees these table grape varieties as having the potential to inspire the category.
IFG Novelty Red Seedless Grape varieties, under PLU code 3499, include:
- Sweet Nectar®
- Sweet Mayabelle®
- Candy Hearts®
- Candy Snaps®
- Candy Drops®
IFG Novelty Black Seedless Grape varieties, under PLU code 3500, include:
- Sweet Sapphire®
- Funny Fingers®
- Candy Crunch®
- Candy Dreams®
IFG Novelty Green Seedless Grape, under PLU code 3501, include
- Cotton Candy®
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