Inaugural Future of Veg Event Shows 400+ Varieties, Innovative Technologies, and Solutions for Visitors Around the World; Ana Grau, Andre Cariou, and Juan Pablo Lopez Comment

WOODLAND, CA - For the first time, Syngenta Vegetable Seeds welcomed industry leaders from around the world to the Future of Veg event series. This unique experience allowed visitors to see vegetable crops in three locations – each specializing in unique crop groups to showcase the varieties in real-world conditions.

“We’re excited to show our solutions, including not only leading products, but providing growers with insights into our pipeline, industry trends, and new technologies to help them address future needs on and off the field,” said Ana Grau, Syngenta Vegetable Seeds America's Brand and Customer Head, in a recent press release. “We want to partner with our customers to help them succeed in the ever-changing landscape of vegetable production.”

The events were hosted in Plainfield, Wis., Salinas, Calif., and Woodland, Calif. from August 12-15, bringing visitors from Australia, Latin America, Mexico, Europe, Africa, and more – with more than two dozen countries represented.

Solutions for Every Grower

Grower priorities are different depending on crop, location, and many other factors. Each location provided a unique experience to help growers discover new opportunities for their local conditions.

“We work hard every day of the year to find solutions that matter to our growers,” said Andre Cariou, Syngenta Vegetable Seeds' Regional Commercial Head, LATAM and AGH. "Events like this are exciting because they allow us to showcase our innovations directly to customers while gaining valuable insights about how our solutions perform in real-world operations."

For more insights across regions, click here for more information.

Grower Feedback Drives Innovation

At Syngenta Vegetable Seeds, finding solutions that bring real-world value is what drives our experts in the lab, field, and farms – and it starts with truly understanding our customers.

“By bringing Future of Veg directly to three key growing regions simultaneously, we’re enhancing innovation and collaboration,” said Juan Pablo Lopez, Regional Commercial Head, North America, Australia, New Zealand, Japan, South Korea, and Taiwan. “Our customers succeed when they can see firsthand how our varieties perform closer to their specific environments. And by gathering feedback from these growers, we gain a comprehensive understanding of market needs that helps shape our innovation pipeline.”

For more information on Syngenta Vegetable Seeds, please visit www.syngentavegetables.com.