Index Fresh's John Dmytriw Reflects on 2025 Growth and Shares Plans for 2026

CORONA, CA - With the first month of the new year behind us, strategies and foundations for growth are officially being laid out for the next 11 months. After a year of continued growth across its entire operation, Index Fresh is gearing up to accomplish even more in 2026.

“Leveling up our business took many forms, and 2025 became a near-constant exercise in putting ourselves in our customers’ shoes,” John Dmytriw, Vice President of Business Development, shares with me. “We are grateful for the opportunity to do this work and to partner with so many stakeholders to deliver quality avocados 365 days a year.”

As John explains, the year began with record-breaking price highs out of Mexico, followed by shifting tariff measures in the spring, and Index Fresh responded by dialing up its communication and service capacity to support its partners with reliability and consistency.

“Growth was not limited to sales and operations,” John adds. “Our marketing team completed a brand refresh for our AvoTerra brand, launched new websites, upgraded our grower-focused app, and introduced California Crema GEMs to the industry with resounding excitement. Our sales team grew in all the right ways, adding category experts from both the supplier and buy-side communities, while also recruiting rising talent earlier in their careers to continue investing in and developing the category for the long term. 2025 was also one of our largest years ever for our sourcing teams, which brought in more export fruit from Colombia and Chile than we’ve seen in decades.”

In 2026, Index Fresh will continue to be a reliable, responsive partner focused on supply continuity, service consistency, and commercial flexibility, allowing buyers to have confidence and the options they need as their businesses evolve.

“Index Fresh has been in the produce game for generations, and the company is wired to embrace change, work hard, and chase opportunity. 2025 kept us on our toes, and we are ready to spring into action in 2026 as opportunities present themselves in new and bold ways,” John concludes. “As a grower-owned company, our goals for 2026 are to continue supporting our partners’ businesses and new opportunities with the scale, experience, and agility they need.”

Cheers to the growth Index Fresh experienced in 2025, and all the company is sure to achieve in 2026!