Ippolito International's Dan Canales Shares on Holiday Veg Market
- by Lilian Diep
SALINAS, CA - With the Thanksgiving pull behind us, growers and retailers already have their sights set on the big holiday push coming in December amidst a good market. Leafy lettuce and sturdy broccoli is in steady supply at this time of year for Ippolito International, and I got a chance to catch up with Dan Canales, Senior Vice President of Sales, Marketing, and Processing, to see where the veg company is at now that it has transitioned into Yuma, Arizona.
“We have been harvesting iceberg lettuce, broccoli, romaine, romaine hearts, leaf items, and a few other items out of Yuma for a couple of weeks now,” Dan starts when I asked him how it’s looking in Arizona. “We expect good supply and excellent quality will continue over the next few weeks.”
Not only is Ippolito known as one of North America’s largest Brussels sprout growers and shippers, but the company also has an extensive western veg product lineup that continues to expand. With such an extensive array of fresh veggies to play with, it’s only natural that the company also has a value-added line. Dan further went on to state that the company is focusing a little bit more on that line, thereby extending Ippolito’s offerings for both retail and foodservice.
“Ippolito will continue to add value and service to the orders by executing on order fulfillment and an incredible list of items to make our customers’ stop at our facilities an efficient one,” elaborates Dan. “We are also investing and expanding heavily in our value-added lineup that will open up even more opportunities.”
And with growing consumer and produce awareness, the company hits both value and service for its customers through constant innovation and food safety practices.
“We are always striving to improve season over season with our improvement process, whether it be seed selection, ground base while always being on top of the latest food safety requirements,” continues Dan.
As Dan returns to ensure quality and value for Ippolito, stay tuned with AndNowUKnow as we keep you updated in all things fresh and green.