LE GRAND, CA - J. Marchini Farms is making moves to help retailers bring in the sales this summer with its latest seasonal launch. The supplier recently announced the return of the 2021 main fig crop.
“The California fig season is short and sweet, but it’s hands down the best time of year to eat a fresh fig,” said Francesca Fordice, Sales and Marketing. “When shoppers see fresh figs stocked at their local store, they tend to be overly enthusiastic that the California fresh fig season has started.”
Marchini’s premium fig season kicked off with the Breba crop, a short crop that only lasts for a few weeks, in the beginning of June, according to a company release. Now, the supplier is ramping up for its main fig crop, which will include three unique varieties available from August to October.
These enticing offerings include the Black Mission, Brown Turkey, and Kadota varieties, which will each offer a unique use to shoppers from now through the fall. J. Marchini’s versatile Black Mission figs have a delicate, purple-black skin and dark pink flesh and can be used in a variety of dishes ranging from sweet to savory. The Brown Turkey variety has a milder flavor and are typically less sweet than the Black Mission variety, making them perfect for salads and desserts. This fig features a brownish-dark purple skin with an alluring pink flesh. The Kadota variety, on the other hand, has a yellowish-green skin with an amber color flesh when ripe, and are often canned or dried, as they are practically seedless. This variety is less sweet than others, making them optimal for baking and cooking.
Regardless of how they choose to utilize them, consumers will surely be in search of delicious figs this summer, so make sure those shelves are stocked.
