DELANO, CA - Four Star Fruit, in its continuous expansion of table grape products and commitment to customer value, is making a significant stride. The company is focusing its efforts on its recently acquired Holiday grape program, a move that underscores its strategic growth and dedication to revitalizing the variety in the retail marketplace.
“With the acquisition from Agriculture Capital of Columbine Vineyards’ Holiday grape program, our goal is to bring the Holiday back to meet the quality needs of our customers,” said Jack Campbell, President of Four Star Fruit. “Recognizing the opportunity to supply the market with a high-quality table grape by using a variety with a successful past, Four Star Fruit sought to re-establish the Holiday by collaborating with a member of the M. Caratan family to understand the trade secrets that made the Holiday a success. That information, along with the technological farming advances and the marketing prowess provided by Four Star Fruit, has catapulted the Holiday back to prominence.”
Four Star Fruit is committed to continuing the legacy left behind by the century of work that the M. Caratan family did by working together in California to develop, grow, and ship table grapes for the world to enjoy.
The M. Caratan Family business model began with commercializing existing varieties in the U.S. along with those that came from remote areas of the world. Always trying to have something new, they set up a breeding project in Argentina where they were successful in creating the Holiday variety. The Holiday grape, sought after by every major chain in the U.S. and importers worldwide as the company tells us, became the pinnacle of the family's success.
As the Holiday grape continues to gain continued investment and support from Four Star Fruit, keep checking back with AndNowUKnow for updates and more!
