Jackson’s Food Company Increases Snacking Opportunities With Veggie-Forward Lineup; James Marino Details

MUSKEGO, WI - Snack time is in session! As consumers flock to the grocery store in search of better-for-you options, Jackson’s Food Company is ensuring retailers have what they need to meet demand. With two delicious lineups—Super Veggie Straws and Sweet Potato Chips—the brand is rapidly gaining momentum in the snacking space while keeping veggies at the forefront of all snacking occasions.

“Since the beginning, Jackson’s has always cooked our snacks in better-for-you avocado oil and never industrialized seed oils. Avocado oil provides a fresh taste and superior crunch to all our snacks,” shares James Marino, Chief Executive Officer. “Both product lines are crafted with non-GMO, gluten-free, and plant-based ingredients, appealing to health-focused consumers and those looking to indulge in tasty snacks without compromise.”

Made from only four real ingredients—yellow peas, brown rice, cassava, and sweet potato—Jackson’s Super Veggie Straws offer an irresistible snack that satisfies kids and adults alike. Available in 5 oz bags at retail, the real-veggie veggie straws are fried in premium avocado oil and seasoned to perfection. The brand’s collection of flavor-forward varieties includes:

• Sea Salt
• Cheddar
• Ranch

Also increasing opportunities in the snacking space is Jackson’s Sweet Potato Chips, which are made from premium sweet potatoes and are offered in classic Sea Salt, spicy, and lightly seasoned varieties, including:

• Carolina BBQ: Made with tasty vinegar and Carolina mop sauce seasoning, these sweet and tangy chips cure BBQ cravings
• Spicy Jalapeño: An irresistible mix of real jalapeño and savory hints of onion and garlic
• Farmhouse Ranch: A better-tasting and dairy-free version of a classic. The perfect complement to our crispy, crunchy sweet potato chips
• Cheddar & Sour Cream Wavy Cut: Infused with the bold essence of Cheddar and the creamy tang of sour cream, this flavor redefines snacking as a super experience

Jackson’s offers a wide variety of sizes to meet the needs of shoppers and various merchandising needs. This includes:

• 1 oz multipacks of single-serve bags
• 2.5 oz shareable bags for retail check out and convenience store applications
• 5 oz traditional snack aisle size
• 16 oz club-size bags

Helping lead the charge for veggie-forward snacking options, both Jackson’s Sweet Potato Chips and Super Veggie Straws can be merchandised in the perimeter of the produce department, keeping health-conscious snacking top of mind for consumers.

“Our chips and straws are cooked in premium avocado oil and seasoned to perfection, offering an exceptional taste experience that stands out from conventional snacks,” James adds. “All our products are non-GMO, vegan, kosher, and free from top 9 major allergens, expanding the customer base to include those with dietary restrictions.”

Rounding out the brand’s comprehensive snacking portfolio are its crave-worthy Kettle Potato Chips, which are also cooked to crunchy perfection in avocado oil. The lineup is currently available in flavors such as Sea Salt, Barbecue, Sea Salt + Vinegar, and the newest addition, Dill Pickle.

Snacking is one space that will continue to see strong demand, no matter the season. Broaden your assortment and meet those better-for-you needs with these enticing snack lineups!