J&J Family of Farms Introduces New Retailer Marketing Program
LOXAHATCHEE, FL - J&J Family of Farms is revamping its retailer marketing program, including new consumer-friendly packaging, point-of-sale materials, customized promotional campaigns, and a new consumer-based website.
“We recognize that developing a retail marketing program is not a one-size fits all strategy,” said Brian Rayfield, VP of Business Development for J&J. “Therefore, we have customized our offering to capitalize on the retailer’s own marketing initiatives with online coupons and loyalty card programs, as well as point-of-sales materials with high-graphic bins.”
With a new direction towards consumer-focused packaging, J&J is rolling out a high-graphic Kraft box that features the new J&J Family of Farms logo and is 100% recyclable. The box will be 20% more durable to prevent collapsing and is 10% larger than the standard box size. In addition, the company will be introducing new colorful graphic bags for whole peppers in both a 6-count family pack and smaller 2 lb “grab and go” sizes, according to a press release.
Additionally, a new website will launch this spring that will provide nutritional information, recipes, storage tips, and a meet the growers section. The website URL will be featured on all bags and point-of-sale materials.
“We have recently been analyzing both national and retailer-specific sales data for the pepper category and this information has been useful in providing our retail customers with key merchandising, pricing and promotional tips,” said Rayfield. “Our goal is to continue to add value in developing long-term retail partnerships.”
You can see all of J&J Family of Farms’ new marketing materials at booth #414 at the Southeast Produce Council’s Southern Exposure Expo in Orlando, Florida on February 28!