REIDSVILLE, GA - The Vidalia® onion fan base only continues to grow. With many consumers already looking forward to the promotional window for this premium variety, Shuman Farms seized the opportunity to further increase Vidalia’s star power. John Shuman, President and Chief Executive Officer, was a recent guest on the Skye’s the Limit Podcast, touting the beloved variety as “the champagne of onions.”
“It was a pleasure to sit down with Skye to discuss the Vidalia onion and all that makes it unique, from its history and seasonality to the designated growing region and official start date,” John Shuman shared with AndNowUKnow. “There is simply no other onion that can hold a candle to a Vidalia sweet onion when it comes to flavor and versatility. Vidalias are mild enough to enjoy raw or cooked, and their sweetness is unmatched, a direct result of the sandy soils and mild winters in southeast Georgia where they are grown.”
Shuman Farms has been dedicated to growing and delivering the highest quality sweet onions for three generations, nurturing a legacy that began in the mid-1980s with a small family farm in Reidsville, Georgia. Today, the company is an industry-leading, year-round grower and shipper of sweet onions—including the highly regulated and highly coveted Vidalia variety.
Lauded for their sweet flavor and great quality, Vidalia onions are already a fan favorite in the produce department. Further uplifting the sweet onion category, Shuman Farms is expanding the Vidalia consumer base and introducing this famed offering to more shoppers.
“Vidalia onions’ core consumer base is aging, so we at Shuman Farms are focused on targeting younger generations, encouraging trial, and ultimately inspiring lifelong, loyal consumers,” John added. “Conversations like this one on Skye’s The Limit play an important role in increasing brand awareness and driving demand for Vidalia onions.”
For a deeper dive into the Georgia-grown delicacy, listen to the episode here.
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Shuman Farms
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