Josie’s Organics Wordplay Ad Campaign Wins Award for Moxxy Marketing
- by Jordan Okumura
SALINAS, CA - Josie’s Organics’ was among the projects that won accolades for full service marketing agency Moxxy at the 2016 Summit Creative Awards competition.
The agency’s Wordplay campaign for grower-shipper Braga Fresh Family Farms took Silver for the B-to-B Campaign category, while its beautifully designed and strategically developed website for Smith Family Wines snagged Bronze in the Consumer Product Website category.
“Since Josie’s Organics had only been on the market for a few years, with Wordplay our goal was to create a campaign that transitioned from introducing the brand to building awareness of their extensive product line, as well as encouraging affinity for the brand,” said Karen Nardozza, Principal at Moxxy. “By making the ad campaign lighthearted and memorable, we were able to more effectively tell the Braga story of three generations of family farming, vertically integrated operations, and premium organic products, and still be unique and genuine.”
The Wordplay campaign consisted of a series of inventive print and digital ads, according to a press release, focusing on seven products from Josie’s Organics premium line of vegetables.
- Simply Dillicious
- Tap Into Caulipower
- Let’s Celerybrate
- Hopeless Romaintic
The integrated campaign ran in a number of trade publications, with high quality photography and sophisticated graphic design the circulated for nearly a year.
In speaking on the Smith Family Wines website, Nardozza said, “Before creating the website, Moxxy first helped develop an umbrella brand for the Smith’s multiple wine and vineyard companies. Prior, they didn’t have a straightforward, easy way to tell their story—and it’s a powerful story—so they needed a solid base from which to tell it. Creating the Smith Family Wines name and logo were the first steps, and designing the website was the critical next step.”
Nardozza explained that Moxxy developed the site to clearly explain its three wine brands—Alexander-Smith, Paraiso and Irie—as well as to entice visits to their Santa Lucia Highlands vineyards and two tasting rooms.
The Summit Creative Award, now in place for 22 years, brings together judges from around the globe to represent all sizes of firms and universities. This year brought entrants from over 20 countries.