King Soopers and Monterey Mushrooms Team Up to Promote Mushroom Health Benefits
- by Jordan Okumura
DENVER, CO - Monterey Mushrooms is pairing up with King Soopers to help educate consumers on the health benefits of mushrooms in all 145 stores just in time for back to school.
“At King Soopers we know it starts with food,” Kelli McGannon, Director of Public Affairs for the retail chain, said in a press release. “That is why we are excited to have our registered dietitians partnered with Monterey Mushrooms to provide great recipes and tips for our in store Health Matters kiosks. We know the importance of continual wellness education for our customers and how small changes make a big difference.”
According to the company, Monterey Mushrooms and King Soopers created educational content on the value of mushroom for health and Vitamin D to be in all King Soopers Health Matters kiosks.
“It’s been so exciting to work with King Soopers,” Sandy Malouff Quintana, Sales Manager for Monterey Mushrooms, stated in the release. “I see Monterey Mushrooms Vitamin D line as a vehicle to drive sales. Living here in Colorado and knowing just how cognizant Coloradoans are in terms of nutrition, I know that this is going to be a home run.”
These kiosks feature fun facts, like how mushrooms are the only plant source of vitamin D, as well as recipes like the Mushroom Blended Meatballs and Blended Classic Beef Burgers.
Not to be forgotten, the collaboration included creating a fun activity newsletter for the “Sooper Kids,” educating children on mushrooms with things like connect-the-dots and word searches, calling the produce a “fungus friend.”
Monterey Mushrooms supplies King Soopers with a full line of white and brown mushrooms, both high in vitamin D.