DONNA, TX - With the industry moving the holidays and looking to tap in on consumer demand in new and innovative ways, Kingdom Fresh Produce is looking to wrap up the current season of its vine ripe variety before moving into the next.
As CEO Alberto Gonzalez recently told me, Kingdom Fresh capitalizes on its two peak stages of seasons in order to offer its customers year-round production on vine ripes. The company’s current peak season began this fall and will wrap this month, with the next slated to begin in the spring to run into summer.
“We have a unique variety growing methodology that we have perfected over the last couple of years, and today we can say that we have the best tomatoes that we have ever had at Kingdom Fresh,” Alberto tells me of Kingdom Fresh’s vine ripe tomatoes. “This year’s crop yields were good and quality is excellent.”
General Manager Guillermo Martinez elaborated on what makes the company’s selection so unique to its retail partners, stating that Kingdom Fresh’s vine ripes make for perfect merchandising opportunities.
“What makes this variety unique is that they have the flavor of a vine ripe tomato, but are very sturdy. They don’t fall apart when sliced,” Guillermo says. “That’s why we say they are ‘the perfect slice.’”
To further launch its variety straight into consumers’ baskets, and palates, Kingdom Fresh is gearing up for a differentiated marketing campaign to solidify its brand. The campaign will launch in January through the company’s website and social media outlets.
“Our unique campaign will not only talk about the product, but also tell the stories of our company’s offerings in a new way to consumers,” Alberto divulges. “The campaign will also cover the entire Kingdom Fresh line from vine ripes, organic grapes, and roma tomatoes, to conventional grape tomatoes.”
Guillermo adds that this specialized marketing campaign will further the Kingdom Fresh brand by personalizing the company and its products, in addition to giving each product its own identity.
As Kingdom Fresh moves towards it marketing campaign launch, backed by a year of excellent quality for its products, stick with AndNowUKnow for all the latest in tomato innovations.
