SANTA PAULA, CA - During hot summer days, Limoneira is encouraging consumers searching for a refreshing drink or new summertime recipes to look to its Limoneira Pink Lemons for inspiration. Their vibrant pink interior and striped to rose blushed exterior make for a colorful, attractive look that complements perfectly with the unique taste of the lemon.
“The possibilities are endless for the visually intriguing and versatile fruit. On the retail level, these are a stand-out item for produce departments especially as we get into the spring and summer months,” said John Chamberlain, Director of Marketing.
The Limoneira homepage features a variety of great recipes for lemon-loving consumers to try out in their home kitchens or for summer barbeques, such as a Salmon with Pink Lemon Cilantro Butter dish and Vegan Pink Lemon Muffins.
In order to promote their lemons this year, Limoneira is launching a new element to its Pink Lemon campaign: Sink the Pink in the Drink. The company has partnered with the World Bunco Association for an upcoming contest designed to increase consumption of the company’s unique pink lemons while highlighting the popular Bunco trend.
In order to participate, people can ‘like’ Limoneira’s Facebook page from now until August 31st to enter to win Parker the Pink Parrot and a Pink Party Bunco set, according to a press release. As the popularity of Bunco continues to grow in the mainstream, pink lemons can become the perfect way to add a twist to your traditional refreshments.
