Litehouse Brightens Up the Produce Section with New Freeze Dried Herbs Packaging
- by Kayla Webb
SANDPOINT, ID - Following the recent refreshing of its core line of dressings and dips, Litehouse is leveraging the design and ethos of its recent brand refresh and extending it to its line of Freeze Dried Herbs. Available just in time for the holiday season, the Freeze Dried Herbs now feature new modernized branding and packaging with easy-to-read labels touting helpful usage tips and eye-popping color with mouthwatering photography.
“Our trend-setting design and color palette was created with consumers in mind, and the bright, bold labels and easy-to-read flavor names help product stand out in-store,” said Brand Manager Theresa Lindholm. “The new look illustrates our commitment to taste, freshness, and real ingredients.”
With over 75 percent of consumers stating that quality and value are the most important factors when it comes to purchasing food, Litehouse Freeze Dried Herbs delivers on both, providing the solution that consumers are looking for when making grocery purchasing decisions, according to a press release. Litehouse’s herbs line undergoes a freeze-drying process that locks in the flavors, colors, and smells one would typically find from freshly picked herbs.
And with no prep time, no food waste, and a three-year shelf life, Litehouse Freeze Dried Herbs are ideal for Thanksgiving and holiday gatherings as the line helps refresh culinary creations with loads of flavor. The line is also available with 17 varieties of Non-GMO Project Verified freeze dried herbs, including a poultry herb blend, which is the perfect blend for homemade stuffing, and a garlic herb blend, which the company notes embodies the full taste of 45 cloves of fresh garlic without the hassle of peeling and chopping.
To get consumers excited for the new packaging and upcoming holiday seson, Litehouse is launching an in-store retail campaign with secondary displays and point-of-sale materials. The campaign also includes consumer initiatives including broadcasting segments hosted by Registered Dieticians, recipe development, and content created by social media influencers.
Offering beloved and staple herbs like mint, basil, cilantro, ginger, thyme, and more, as well as herb blends like guacamole, Litehouse Freeze Dried Herbs are available now in produce departments nationwide for an MSRP of $3.99 to $4.99.
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