Litehouse Promotion Highlights Retail Opportunities for The Big Game
- by Robert Schaulis
SANDPOINT, ID - Litehouse is looking to boost purchases by bringing back its Big Game Big Flavor promotion—just in time for one of the biggest eating days for the U.S.
“This promotion will help increase sales and grow the basket ring for our retail partners, while also inspiring consumers to add big flavor to their game day spread,” said Camille Balfanz, Senior Brand Manager, in a press release. “Our classically-delicious Chunky Blue Cheese and Homestyle Ranch dressings are the perfect complement to hot wings and fresh veggies, pizza, burgers, and other popular Big Game fare.”
The promotion kicks off this month, highlighting fan favorites like Homestyle Ranch and Chunky Blue Cheese dressings and dips. The promotion supports retailers by driving sales with discounted pricing during an important time period, according to the company’s press release.
Litehouse’s Homestyle Ranch is described as a delicious combination of fresh herb and vegetable flavors. Its Chunky Blue Cheese, on the other hand, is made with fresh buttermilk, homemade mayonnaise, and the perfect blend of spices, combining Litehouse’s original blue cheese recipe with loads of award-winning artisan blue cheese chunks.
These Litehouse dressings are refrigerated, gluten-free, contain no high fructose corn syrup, and are made without any artificial flavors, colors or preservatives.
The Big Game Big Flavor promotion runs January 20 to February 9 and will be supported by offline and online initiatives, including:
- Consumer savings and promotional pricing at select retailers
- In-store signage and sampling
- A satellite media tour hosted by a lifestyle expert
- Content and recipes from bloggers and social media influencers
- Online consumer sweepstakes
Litehouse also noted that Homestyle Ranch and Chunky Blue Cheese dressing sales are up a combined 24 percent year-over-year (IRI Unify POS YTD Ending September 9, 2018). Retailers promoting with Litehouse typically see a 40 percent increase in sales (IRI Unify total U.S. MULO 52 Weeks ending 12/2/2018).
Shoppers can visit the Litehouse’s designated landing page to enter the Big Game Big Flavor sweepstakes as soon as January 18, when the site goes live, for a chance to win a 65-inch flat screen television.
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