WARSAW, POLAND – Genesis Fresh has been named as Locus Traxx Worldwide’s appointed representative in Poland.
“At a time when the Russian embargo is continuing to make life difficult for exporters, it is important to find new markets, showing potential customers that having a high level of traceability is vital,” said Jan-Willem Schrijver, Managing Director of Locus Traxx Worldwide EU, according to a press release. “There is no other technology on the market that can offer this level of real-time monitoring of your goods, and now Polish suppliers have the chance to give themselves a real competitive edge.”
SmartTraxx™ GO, LocusTraxx’s innovative line of monitoring devices, will give exporters access to tools they wouldn’t otherwise have.
“Clients nowadays want to know where the product is and at what temperature it is being transported,” Genesis Fresh’s Jan Nowakowski said, adding that this will be the first time Polish companies will be able to purchase SmartTraxx™ GO products from a local distributor. “Traceability is crucial and SmartTraxx™ gives you peace of mind that you can monitor your products and react as necessary to any situation.”
According to the company, Poland currently has a strong export trade, particularly with blueberries, apples, strawberries, raspberries, tomatoes, and peppers, plus continual growth in other fruit and vegetable markets. With this agreement, Genesis Fresh will be able to distribute SmartTraxx™ GO products like GO, GO XL, GO LUX and GO Location that all can track and provide information in real time, regardless of the transport method, in a market where retailers continue to demand higher and higher levels of supply chain visibility.
Locus Traxx and Genesis Fresh expressed excitement to offer an innovative real-time solution that they said has not yet been seen in Poland.
