Love Beets Hires BJ McCormick as Director of Foodservice and Emerging Channel Sales
- by Chandler James
BALA CYNWYD, PA - Anyone who watches The Office may think there is no greater fan of beets than Dwight Schrute. Love Beets USA, however, has given this beloved TV show character a run for his money as it continues to dominate the category with its value-added products. Further fortifying its brand, the company recently brought on BJ McCormick as Director of Foodservice and Emerging Channel Sales.
“I’m passionate about the foodservice industry,” said McCormick. “It’s an exciting time to be joining a team that shares that passion and I look forward to growing the Love Beets brand within the space with our wonderful beet products.”
A seasoned member of the foodservice industry since 2007 and the produce industry since 1998, McCormick’s scope of this space will prove to be a valuable asset to the brand and its growth. McCormick spent 12+ years with Pero Family Farms prior to joining Love Beets. With the new addition of McCormick, Love Beets USA will pursue its vision of making value-added beets more accessible to consumers across the country through expansion into foodservice channels.
McCormick joins a series of new hires to the Love Beets team, including new Director of Sales, Rob Doolan, and Sales Account Manager, Jay Zimmerman. Doolan says McCormick will further bolster the company’s penetration in foodservice and will be instrumental in developing new growth opportunities for the company.
“Beets are very much an on-trend foodservice item,” said George Shropshire, General Manager. “And we feel confident BJ will help us fulfill our potential as a category leader in this channel!”
According to a press release, McCormick will support Love Beets’ existing national and regional foodservice distribution partners, working with end-users to expand the company’s offerings of U.S.-grown, organic cooked beets; marinated baby beets; beet beverages; raw beets; and more.
For retailers looking to attract the likes of the Schrute family, consider Love Beets USA as a trusted partner.