Love Beets Names Rob Doolan as New Director of Sales
- by Kayla Webb
BALA CYNWYD, PA - If we’re talking major produce advocates, we can’t leave out Love Beets' name. As one of the beet categories’ loudest champions, the ready-to-eat beet brand is upping household penetration with unique strategies. One of its latest strategies includes appointing Rob Doolan as its new Director of Sales.
“I’m passionate about the fresh produce industry today, more than ever,” said Doolan. “I am thrilled to be part of such a dynamic team and can’t wait to continue to grow and provide our brand to consumers through strategic partnerships and exciting ventures.”
And Doolan is no stranger to Love Beets and its can’t-be-beet (get it!?) beet growth agenda. In 2010—the year Love Beets USA first launched—Doolan provided counsel and expertise to founders Guy and Katherine Shropshire, guiding them with advice on structuring a dynamic customer service and marketing operation that set them up for the best chance of success, according to a press release. Nearly a decade later, he is back to join the business in full-force.
“Rob is constantly bringing new ideas and innovative solutions to the table,” said George Shropshire, General Manager. “It’s exciting to have someone with such a vast knowledge of the industry back to help us better serve our customers with products they will love for years to come!”
Along with his familiarity with the Love Beets brand, Doolan also brings over 19 years of produce industry experience to his new position. Since 2001, Doolan has gathered a broad understanding of business operations, client relations, and how to build high-performance sales teams—an understanding that turned into implementable knowledge and strategic insight in positions like Director of Sales for Gourmet Garden.
In addition to adding Doolan to its team, Love Beets’ strategies for upping beet consumption also includes retailer growth and expansion efforts, providing consistent customer satisfaction, and continuing to bring exceptional quality products to store shelves.
Congratulations to Rob Doolan on this new position!