LOS ANGELES, CA - Produce aisles looking to boost rings at the register through cohesively packaged product will be thrilled by the latest from 4Earth Farms. The company recently announced three new conventional options, in addition to its expansive organic line.
“After developing almost 60 new organic retail packs under the 4Earth Organics label over the past two years, we are now focusing attention on giving our conventional retail line the same treatment under the 4Earth Farms label,” said 4Earth Farms Vice President of Sales and Marketing, Mark Munger, according to a press release.
Following last month’s launch of organic mini-peppers, the company shifted focus back to conventional. The company announced these items, packed in 12 count cases—encased in the brand's signature bright green film—to its retail offering:
- 1 lb. Brussels Sprouts
- 12 oz. Trimmed Green Beans
- 8 oz. Sugar Snap Peas
“For retailers wanting a stunning and consistent brand facing throughout their produce department, being able to offer organics, conventional, and specialty items in consistent packaging with a family look is a huge benefit,” added Munger. “We have seen tremendous success with this conventional packaging design within our club business, we are excited to now be bringing it to the retail grocery store in smaller packs.”
4Earth Farms, known for its vertical integration throughout conventional, organic, and specialty produce, is doing its part to help retailers offer conformity in the produce aisle to provide consumers with an optimized shopping experience.
For the latest offerings in conventional and organic produce options, check back in with AndNowUKnow.
