Market Update: Easter Strawberry Forecast


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Tue. January 10th, 2012

California's recent bout of early spring storms has affected strawberry production statewide. With Easter approaching, we spoke with Dan Crowley, Sales Manager for Well-Pict Berries, and Cindy Jewell, Marketing Director at California Giant Berry Farms, about the current status of strawberry supplies. Michelle Deleissegues, Red Blossom's Marketing Director, commented on several growing districts throughout the state that are resuming normal production after extensive clean-up. While weather has affected growers in California, this week's warmer weather is giving them a chance to bounce back and get into full production.<hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">