Mastronardi Produce Gears Up for PMA Fresh Summit With Invitation to Flavorville
- by Anne Allen
KINGSVILLE, ONTARIO, CANADA - Innovation is close at hand any time Mastronardi Produce is in the room. It doesn’t matter the city, nor the locale—although the locale in this instance is a virtual platform. As the Produce Marketing Association’s (PMA) Fresh Summit approaches, Mastronardi Produce invites the industry to join the team in Flavorville—the place where its innovative and revolutionary ideas come to fruition, and where you can witness first-hand its flavorful products going from seed to shelf.
“This year, we have the amazing opportunity to bring the PMA to us and to connect with the industry in a completely different and unique way,” remarked Paul Mastronardi, President and CEO. “We are creating an immersive experience for customer meetings. Customers will be invited to join our team virtually at our headquarters and see our latest game-changing innovations first-hand. We have a lot of big things planned for the future, and we cannot wait to give the industry an exclusive, inside look into our innovative product offerings and bold, new flavors.”
A virtual format does not stop Mastronardi Produce from serving up fresh flavor, a press release explained, which means that attendees will be able to see how its products are used in a variety of ways. This includes cooking demos with Celebrity Chef Roger Mooking, a unique partnership with Brighter Bites, and the annual SUNSET Rocks party.
“We weren’t going to let anything stand in the way of SUNSET Rocks,” Paul noted. “Each year, we invite our customers to connect and have fun with us at our SUNSET Rocks party and with the virtual platform, we are able to extend that invite to the entire industry and raise money for an amazing cause.”
Although Mastronardi Produce holds its innovation cards close to its chest—teasing that the industry will be continually surprised in the lead-up to the show—you’ll have to wait and see what new flavors and product launches are in store during the show itself. Dare we say, it may just ignite a revolution in a whole new category.
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