KINGSVILLE, ON – Mastronardi Produce’s SUNSET® is kicking off its first ever Flavor Tour this week to bring flavor to American consumers coast to coast.
“We wanted to create the opportunity to have more face time with our consumers,” said CEO Paul Mastronardi. “The tour is our chance to tell our story, to share our passion, and to create more of a dialogue with produce managers and consumers who love flavor.”
The SUNSET® Flavor Crew will be stopping at retailers, concerts and community events from Massachusetts to California over the next three months, according to a press release. The tour will make its final stop in Anaheim for the PMA Fresh Summit.
While on the road, the Flavor Crew will be handing out free samples of signature SUNSET® recipes to customers at retailers and community events across the country. Both retailers and consumers will have the opportunity to learn more about greenhouse growing and unique SUNSET® brands like Kumato™ and Y.E.L.O.™
The Flavor Crew consists of Michigan State graduates Madison Rial and Mallory Flanders, both of which have a degree in Food Science and a Specialization in Food Industry Management, and Adrian Mendoza, a MSU senior pursuing a degree in Food Industry Management.
“Often times people associate healthy eating with plain flavors and long processes,” said Flavor Crew member Mallory Flanders. “We want to show everyone that you can make quick and healthy recipes that are incredibly flavorful as well.”
Aside from sampling the great recipes, consumers will also have a chance to enter the SUNSET® SweetStakes with a grand prize of a personalized flavor trip for 2 to beautiful Napa Valley. The winners will go on wine tours, take cooking classes and enjoy the beautiful Napa Valley.
To follow the Flavor Tour or request a stop, click here.
