BAKERSFIELD, CA - Every time I pass by the Mazzei-Franconi label, I can’t help but smile. That little farmer could get me to eat grapes any day of the year! For this company, inspiring people to eat grapes has been in its blood since 1972—and it's only gaining momentum.
I had a chance to catch up with Tom Franconi to learn a bit more about the current table grape season and what varieties will be hitting shelves soon. Currently just over halfway in harvesting its grape crop, Tom tells me that Scarlet Royal, Krissy, Timco, Allison, Autumn King, and Autumn Royals are all being harvested.
“It has been a great season as far as quality goes,” Tom shares with me. “The sizing and yield has been excellent this year.”
With promising quality comes promising volume, or so I can conclude from Tom’s explanation.
“With the newer varieties and larger size profile, we will have increased volume from last season,” he says. “Movement seems to be picking up. We have some ads lined up for this next month, and we will also have promotable volume on all colors for October and November.”
You’ll soon be just as grapeful (I had to go for at least one grape pun!) to spot Mazzei-Franconi’s farmer as I am! For the latest in what’s happening crop-side, keep reading AndNowUKnow.
