Melon 1 Inc Partners with Office of Highway Safety in "Protect Your Melon" Campaign

Thu. March 31st, 2016 - by Melissa De Leon Chavez

DOVER, DE – This summer will see watermelons in a more advocatory role than usual, following Melon 1 Inc’s new partnership with the Delaware Office of Highway Safety to promote safe driving.

"We're proud to be partnering with the Delaware Office of Highway Safety to promote safe driving. We hope to help remind all customers that buckling up and driving sober protects drivers, passengers, pedestrians and our farmers in Delaware," said Melon 1 in a press release.

The “Protect Your Melon” campaign will center around a label promotion between Delaware grocery stores and the Delaware Office of Safety, said Melon 1 in a press release. The watermelon safety campaign schedule is as follows:

  • May to June: retailers to carry watermelons bearing “Protect Your Melon” and #BuckleUp stickers
  • July to September: DUI awareness campaign

Delaware Office of Highway Safety and Melon 1 also plan to carry the promotion theme through a partnership with JD Motorsports in the NASCAR Xfinity Series. Both logos will be featured on cars participating in the event, during the following races: 

  • Dover Race on Saturday, May 14: sponsors of No. 4 JD Motorsports Chevrolet Camaro, driven by Ross Chastain.
  • Drive Sober 200 Race on Saturday, October 1 

Melon 1 said that it is offering the free UPC barcode labels to any watermelon distributors currently interested in joining the “Protect Your Melon” campaign for Delaware Retailers. Those wishing to utilize its stickers, said the company, can contact Tony Priscaro with JD Motorsports at 864-488-1270. 

Stay tuned to AndNowUKnow for your public safety and watermelon needs.

Melon 1 Inc Delaware Office of Highway Safety