MONTEREY, CA – As demand for organic produce grows and retailers focusing on all-natural offerings continue to trend, Monterey Mushroom is primed to meet demand.
"Our growers and harvesters embraced this new challenge and are pleased with the results,” said Mike O’Brien, Vice President of Sales and Marketing. "We are uniquely positioned to supply the freshest organic mushrooms to retailers and foodservice customers throughout the nation."
While in 2016, 8 percent of the company’s sales were organic, and 23 percent of the company’s production was devoted to organic growing, O’Brien noted in a press release that the company is prepared to increase production and meet burgeoning demand with very little notice.
Monterey Mushrooms plans to exhibit its organic line at the Organic Produce Show, booth 508, including its new line of organic specialty mushrooms, introduced this October, that includes king trumpet, beech, maitake, shiitake, oyster, and enoki mushrooms.
“Shoppers are asking for organic mushrooms; the exotic varietals are delicious and make the home chef feel like a culinary expert,” O’Brien said, noting that: "Organics are the fastest growing segment in the mushroom category.”
The line also features Monterey Mushrooms’ award-winning sustainable packaging—featuring graphics with usage ideas, product facts, and how-to-cook instructions and paper tills that are recyclable, biodegradable, and compostable.
The company also noted that, according to the Organic Trade Association, sales of organic food are set to increase by the double digits annually, with more than 80 percent of parents reportedly buying organic food for their families last year. Nielsen research similarly found dedicated organic buyers will cross channel shop and purchase private label organics to sustain their lifestyle commitment rather than purchase conventional items.
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