REEDLEY, CA - With consumer and market demand supporting the 2024 stonefruit season, the cycle comes to a close marking high volume and high performance. Mountain View Fruit Sales’ (MVFS) Brett Brothers Bo, Chief Financial Officer, and Rob, Sales Manager, were kind enough to look back and ahead with me.
“The 2024 stonefruit season was a successful one with more inventory this year without leading to a cut in prices, thanks to demand remaining strong throughout the season. Stonefruit consumption was high across the nation, which allowed retailers to have successful in-store sales, and consumer confidence was at an all-time high,” Bo shared.
This year MVFS’ stonefruit volume was significantly higher with favorable weather stretching the season, as well as additional acreage the company acquired earlier this year.
“Unlike previous years, California avoided early-season freezes and weather conditions were ideal for growing,” Rob explained. “Our late-season program was particularly strong. We launched the Autumnripe brand this year and, thanks to ideal August and September weather, we were able to extend the nectarine shipping window later than we ever have before. This allowed the team to pack and sell red and black plums into late October, along with a good supply of yellow peaches and nectarines.”
Looking ahead to the 2025 season, the team is optimistic about building on this momentum. With the additional acreage and high consumer demand, the Brett brothers conveyed MVFS is in the prime position for further success.
“Weather permitting, we anticipate another strong season with continued demand for our premium stonefruit varieties,” Rob said.
Currently on the citrus front, the colder weather in Central California has allowed for plenty of volume and excellent eating fruit to be harvested. Likewise, as its domestic grape season wraps up, next on the horizon for MVFS is ramping up its import program.
“We are excited by the quality of the grapes making it to market with an increase of boxes available. There is plenty to come as we start off a new season and a new year,” Bo concluded.
With much to look forward to AndNowUKnow is looking forward to a bright, fresh new year!
