SALINAS, CA – The 2017 American Packaging Design Awards by Graphic Design USA (GDUSA) honored some of the finest designers and marketers in the nation from across a variety of industries. And in fresh produce, Moxxy Marketing earned accolades for its work on the Josie’s Organics brand of value-added salads and fresh-cut vegetables.
“It’s always a thrill to have our work recognized by the creative leaders of our industry,” said Karen Nardozza, President of Moxxy, in a company press release. “But the even greater joy is knowing we’re helping our client build a premier retail brand. Those Josie’s Organics bags and DRCs don’t just jump out at you in the produce department—they can be seen from across the store! Now that’s attention-getting packaging design.”
The company took home awards for four Moxxy designed projects, including:
- Josie’s Organics Vegetable Medley: bags and display-ready cartons
- Josie’s Organics Sweet Kale Chopped Salad: bags and display-ready cartons
- Josie’s Organics Asian Chopped Salad: bags and display-ready cartons
- Josie’s Organics Baby Leaf Lettuces and Salad Blends: clamshell labels
Moxxy’s packaging designs—bags, display-ready cartons (DRCs), and clamshell labels—were chosen from more than 2,000 entries.
In its press release, Moxxy noted that the company has received numerous awards from national and international competitions for its work on the Josie’s Organics brand. Prior awards have recognized design and communications excellence for the Josie’s Organics website, videos, product packaging, ad campaign, and trade show displays.
“Package design and related disciplines are increasingly the difference-makers in advancing the brand and influencing the purchasing decision,” said GDUSA. “Our annual competition celebrates attractive graphics, of course, but more importantly the power of design to forge an emotional link with the buyer at the moment of truth.”
Congratulations to Moxxy on its well-deserved awards. For more on the produce industry, stick with AndNowUKnow.
