Mucci Farms Brings Greenhouse Innovation into the Spotlight at IFPA 2026; Emily Murracas, Guy Cameron, and Jessica Soare Discuss


Wed. October 7th, 2026 - by Peggy Packer

KINGSVILLE, ON - As more shoppers turn to fresh produce for snacking, Mucci Farms is leading the way, bringing the quality and consistency of greenhouse growing to a lineup built for how people snack today.

Emily Murracas, Director of Creative Services, Mucci Farms

“Mucci Farms’ innovation starts with what consumers want: fresh produce that tastes great and fits how they eat daily,” shares Emily Murracas, Director of Creative Services, Mucci Farms. “Through advanced growing practices and ongoing research and development, we’re bringing greenhouse grown quality and consistency to the snacking occasions shoppers reach for most.”

Mucci Farms continues to fuel innovation in emerging greenhouse categories through world-class research and development, exploring new crops, growing methods, and opportunities to bring fresh, reliable, and differentiated products to consumers. The result is a line of innovative offerings spanning multiple categories.

As more shoppers turn to fresh produce for snacking, Mucci Farms is leading the way, bringing the quality and consistency of greenhouse growing to a lineup built for how people snack today 

Cherrisma™ Mixed Cherry Tomatoes

Perfect for popping straight from the package or adding a burst of color to shoppers’ favorite meals, Cherrisma™ Mixed Cherry Tomatoes is a charmingly sweet medley of red, orange, yellow, green, and brown cherry tomatoes made to brighten up any occasion. With a colorful assortment in every package, this fresh blend brings together a variety of flavors for a snacking experience that’s as fun to look at as it is to enjoy.

Guy Cameron, Senior Director of Business and Product Development, Mucci Farms

“Cherrisma™ adds a unique, differentiated offering to the Mucci Farms portfolio by bringing together variety, flavor, and personality in one convenient package,” adds Guy Cameron, Senior Director of Business and Product Development, Mucci Farms. “Unlike traditional single-color tomato offerings, Cherrisma™ gives shoppers an assortment of colors and flavor profiles in every pack, creating a more engaging and discovery-driven experience.”

Jessica Soare, Assistant Vice President of Marketing, Cox Farms

“On shelf, Cherrisma’s color mix stands out and draws shoppers in,” says Jessica Soare, AVP of Marketing, Cox Farms. “The variety invites them to discover a favorite, and its versatility takes it from everyday snacking to salads, lunches and entertaining.”

In addition to the new Cherrisma™ Mixed Cherry Tomatoes, Mucci Farms will be showcasing several other offerings at IFPA.

With the promise of flavor and convenience, CuteCumber™ Poppers bring new excitement to the snacking sector 

CuteCumber™ Poppers

Crunchy, refreshing, and perfect for dipping, CuteCumber™ Poppers are a convenient one-bite snack. CuteCumber™ Poppers come in a 1.5 lb. bowl with a top-seal lid and include two portioned 1.5-oz ranch dip cups, making it easy to grab, dip, and enjoy. With the promise of flavor and convenience, CuteCumber™ Poppers bring new excitement to the snacking sector.

Fresh Mix™ Veggie Tray

Whether shoppers want a quick snack or are entertaining a full house, the Fresh Mix™ Veggie Tray brings together Mucci Farms’ most flavorful greenhouse-grown snacking produce in one ready-to-serve tray. Grown under glass and harvested at peak ripeness, every piece delivers consistent crunch and flavor in every bite.

The Fresh Mix™ Veggie Tray brings together Mucci Farms’ most flavorful greenhouse-grown snacking produce in one ready-to-serve tray

Certified Organic Snacking Line

Say hello to Mucci Farms’ snacking line—now offered in organics! With an expanded selection of snacking favorites now available in organics, it’s easier than ever for shoppers to enjoy fresh, convenient snacking. The lineup of premium, greenhouse grown produce features an assortment of award-winning snacking varieties that meet consumer demand for quick and easy prep options.

Behind the lineup is the scale to back it up.

With more than 60 years of growing innovation, Mucci Farms has established itself as a leader in vine crops and strawberries across North America.

“As the #1 Indoor Strawberry Grower in North America, Mucci Farms currently has more than 105 acres dedicated to strawberry production, with further expansion planned,” says Jessica. “The company also boasts more than 350 acres of pepper production across bell and specialty varieties, including the largest owned bell pepper acreage in North America.”

Attendees can explore all of Mucci Farms’ offerings at booth #1243, alongside Cox Farms and BrightFarms. Visitors to the booth will discover the strength of a greenhouse partner with the scale, expertise, and growing capabilities to enhance the full produce department.

“From tomatoes and peppers to strawberries and beyond, Mucci Farms is bringing more to the produce aisle,” Guy concludes. “We're not just growing produce; we're delivering the complete snacking solution.”


Companies in this Story


Mucci Farms

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Cox Farms

Cox Farms is setting the global standard in growing fresh produce for a growing population, regardless of…