Muzzi Family Farms Welcomes Bertha Briseño and Zuleyma Valdez; Greg Heinz and Paul Mocettini Comment

MOSS LANDING, CA - Muzzi Family Farms has added Bertha Briseño to its sales team and Zuleyma Valdez to sales and analytics, strengthening the company’s customer account coverage and sales planning capabilities as it expands its branded fresh produce portfolio.

Both Briseño and Valdez join Muzzi from The Salad Farm, a former joint venture in which Muzzi Family Farms was a founding partner. Their familiarity with The Salad Farm’s customers, products, and operations provides continuity as Muzzi brings products previously marketed through The Salad Farm directly to foodservice and retail customers under the Muzzi Family Farms, Dominic’s, and Lisa Mia brands.

“We are excited to bring Bertha and Zuleyma on board as our company continues to grow and evolve,” said Greg Heinz, Chief Operating Officer at Muzzi Family Farms, in the recent release. “Bertha has extensive produce sales experience and a proven track record in customer management, while Zuleyma’s background in analytics and customer support will strengthen the information and service we provide to our customers.”

Briseño brings more than two decades of fresh produce sales experience to Muzzi. In her new role, she will focus on customer account management, sales execution, and coordinating customer needs with Muzzi’s operations and supply teams. Her longstanding industry relationships and knowledge of customer programs will help Muzzi maintain service continuity while identifying opportunities to expand existing accounts.

Valdez will support Muzzi’s sales organization through customer reporting, sales analysis, and demand insights. By combining customer support with data analysis, she will help the sales team better evaluate account activity, anticipate customer needs, and identify opportunities for growth.

“Bertha brings the produce experience and customer relationships that keep business moving day to day, while Zuleyma brings the analytical insight that helps us plan ahead,” said Paul Mocettini, Vice President of Sales and Marketing at Muzzi Family Farms. “Together, they strengthen our ability to understand what customers need, respond quickly and connect our sales efforts more closely with supply and operations.”

The additions support Muzzi’s continued expansion across organic and conventional leafy greens, fresh-cut vegetables and commodity produce. With processing and shipping operations in Salinas, California, and Yuma, Arizona, the company provides year-round supply to foodservice and retail customers across the US, Canada, and beyond.