<p>The National Mango Board is continuing to kick off its Mangover marketing campaign with a bang. The campaign was recently honored with the <B>Superior Achievement in Branding Reputation and Engagement</b> (SABRE) Award on May 6, 2014 in the Food & Beverage (Commodity) category. The award recognizes <B>authenticity</b>, <B>engagement</b>, and <B>consumer results</b> that set apart public relation firms and departments, according to a press release.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">Together with celebrity spokesperson Clinton Kelly, co-host of ABC’s lifestyle series, “The Chew,” the NMB’s Mangover campaign has seen great success among consumers.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">“The purpose of the campaign is for consumers to become more familiar and comfortable with how to incorporate mangos in everyday meals, all while learning how to select, ripen, and cut the delicious fruit,” said Megan McKenna, NMB Marketing Director. “Clinton Kelly’s collaboration along with creative social media content, fun events, and strong coverage in media, <B>will help place mangos at the top</b> of everyone’s everyday grocery list.”<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">During the course of the year, Kelly will be working with NMB to promote the campaign for various holidays such as Mother’s Day, Fourth of July, and New Year’s on OK TV, The Daily Meal, and Worldlifestyle.com. These promotions will feature <B>recipe tips</b>, <B>appetizers</b>, <B>cocktails</b>, and more.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"> In addition to Kelly’s partnership, the NMB’s Mangover Celebrations campaign includes several social media programs including Pinterest and Facebook contests and frequent mango deliveries to local, short-lead and long-lead media, as well as top celebrities to capitalize on seasonal messages and current events.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href=" http://www.mango.org" target="_new"> National Mango Board </a></p><hr class="legacyRuler"><hr class="invisible minimal-padding">
