ONTARIO, CANADA - Lights, camera, action! Nature Fresh Farms turned the field into a film set recently as the company released a twenty-two-minute documentary. The exclusive documentary offers a behind-the-scenes look at the grower’s operations during the COVID-19 outbreak, centering around the experiences of its guest workers.
“Transparency is one of our company’s key pillars. Whether we are talking about how we grow our Tomatoes, or how we treat our team, we’ve always been an open book,” shared Founder and President Peter Quiring. “We hope this documentary will help us continue to be fully transparent about who we are and what we stand for, as well as help us share the details of what happened at our farm this summer.”
According to a press release, the film focuses on the guest workers who have come to Canada. It captures the personalities and perspectives of several guest workers, giving them a platform to share their experiences over the past summer as well as speak about their overall time at Nature Fresh Farms.
The guest workers that came to Canada have made personal sacrifices while being away from their families for months at a time. Nature Fresh understands the importance of creating a supportive and safe living environment to help make the transition easier and hopes that this documentary demonstrates how the company values, supports, and cares for its team.
“People are going to get a lot out of this documentary, no matter how familiar they are with agriculture,” explained John Ketler, Vice President. “Even if you’re familiar with Guest Workers and how valuable they are to our food system, it’s not often that you get to hear from them directly about their experiences and dreams, or their perspectives on the program they’re an integral part of. Their voices deserve to be heard.”
In addition to the documentary, Nature Fresh Farms released an information page on its website to provide additional answers to some frequently asked questions about its guest worker program and introduce a few of the participants.
That’s a wrap! Be sure to check out the documentary above or on the website by clicking here.
