Nature Fresh Farms Welcomes Zanelle Hough as New Retail Sales Account Manager

Wed. April 8th, 2020 - by Lilian Diep

LEAMINGTON, ONTARIO, CANADA - With time comes experience, and experience brings growth. For Nature Fresh Farms, that growth requires leaders to propel the company forward. Recently, the company appointed Zanelle Hough as its newest Retail Sales Account Manager.

Zanelle Hough, Retail Sales Account Manager, Nature Fresh FarmsAccording to the press release, Hough’s responsibilities as Retail Sales Account Manager will include generating sales from new and existing accounts, raising awareness of company offerings while increasing market share, and building strong relationships with retail partners. With Zanelle based in Leamington, Canada, she will continue to help support the rest of the sales team with her invaluable experience.

Frank Neufeld, General Manager, Nature Fresh Farms“We are very pleased to welcome Zanelle to the Nature Fresh Farms Sales team. Having many years of experience in the produce industry, she will be a great asset in supporting our rapid growth and assisting our customers in the best possible way,” General Manager Frank Neufeld shared. “As business continues to expand, it’s essential to find key individuals who will help bring Nature Fresh Farms to even greater heights.”

Hough began her career 14 years ago in Logistics working for a South African exporter. Wanting to gain more experience in sales, she shifted to the Walmart Global Procurement team as a Logistics and Procurement specialist sourcing South African product for the various Walmart and Sam’s Club retail stores in the USA and Asia.

Nature Fresh Farms recently appointed Zanelle Hough as its new Retail Sales Account Manager

Two years later, Hough fully transitioned to a sales role working for a South African exporter called Freshworld, an organization that specializes in direct retail programs throughout the world. In addition to the retail accounts, she has managed the SunkistTM Global account for various customers throughout Asia and North America.

Matt Quiring, Director of Sales, Nature Fresh Farms“As our company continues to expand and gain market share, we are investing in the growth of our team. Adding Zanelle to the sales team provides us with a strong individual that can continue to help propel us forward,” shared Director of Sales Matt Quiring. “Culturally, this is a great fit as well. You can see immediately when someone fits into your company’s culture and it excites me for what the future holds!”

With further developments on the horizon, Nature Fresh Farms is thrilled with the growth of the company and the new addition to the team. As business continues to expand, the company is excited to offer new opportunities for professional development.

Congratulations to Zanelle Hough on her recent appointment! ANUK will continue to bring the latest scoop in the fresh produce industry, so stay tuned.

Nature Fresh Farms