NatureFresh™ Farms Launches New Unveiled Mini Cucumbers
- by Kayla Webb
LEAMINGTON, ON - It’s always a good day when a new vegetable variety comes out to play. This week, NatureFresh™ Farms debuted its new cucumber product: Unveiled Mini Cucumbers, a unique mid-sized variety boasting an extra crunch that’s ideal for snacks, appetizers, and everything in between.
“Retailers are always looking for exciting innovations and new ways to drive categories, sales, and enhance the flavor offering for their consumers. Until now, most of the seed variety innovation has revolved around the tomato category. Our new Unveiled Mini Cucumber will help deliver some excitement for consumers and retailers alike!” explained Executive Retail Sales Account Manager Matt Quiring.
With a dedication to developing quality products that stand out in flavor, quality, and appearance, NatureFresh Farms is always trialing unique varieties in its greenhouses, including the Unveiled Mini Cucumbers.
“When our discovery team first saw the Unveiled Mini Cucumber, we were attracted to the unique complexion of the product, however after tasting it, we knew instantly that there was something more to it than just looks and wanted to take this variety to the next level and go to market,” Quiring continued.
NatureFresh Farms also expects the Unveiled Mini Cucumber to be a triumph for retailers in North America, on top of holding tremendous growth potential for the entire cucumber category, according to a press release.
“This is the crunchiest Cucumber you'll ever taste!” shared Registered Dietitian Taylor Bailey. “Cucumbers are high in water, and a source of fibre and antioxidants, which makes them ideal for healthy snacking while standing out with its seemingly invisible skin and delicious crunch. The Unveiled Cucumbers are definitely a dietitian-approved snack!”
In addition to new product innovations, NatureFresh Farms is also excited for its future as it continues to expand its team, make advancements in technology, and provide fresh produce all year round.
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