SAN ANTONIO, TX - We would be remiss not to point out that this fall will be a back-to-school season unlike any other, and parents are all facing unknowns not just from state to state, but from county to county. As you continue to be a source of security for shoppers, NatureSweet®provides plans and product offerings to help clear the murkiness.
“One of the things NatureSweet is known for is our fun lineup of in-store and online promotions. We partner with retailers on a full year of season-specific promotions that we know will help maximize sales and offer consumers a premium path for the purchase experience. Currently, we are running our Back to School promotion,” Lori Castillo, Vice President of Marketing, shares with me.
While this is something that NatureSweet has always done, it is more crucial now than ever, offering consumers weekly #snackhacks to help them efficiently execute school lunch, whether the kids are eating at home or school.
The gifts of both time and a plan are invaluable already, but NatureSweet further sweetened the pot with a consumer contest in which your shoppers have a chance to win the grand prize—a snack hack survival kit.
“We know that shoppers are doing a large percentage of their shopping online. Because of this shift, NatureSweet is evolving their marketing strategy and focus to digital tactics that ensure we are meeting shoppers on their path to purchase and making our brand available to them in the online space,” Lori says as we discuss how the landscape is changing, and the company along with it.
Even amid this digital increase, though, it becomes clear when looking at NatureSweet’s own culture how the company finds a balance between the bottom line and the personal aspect of produce.
“As a business, we grow tomatoes, but our higher calling is to unleash the power of people. By making the produce industry more human, we’ve helped our Associates reach goals in their work, academics, families, communities, and more. The happier they become, the more pride they take in their work. No tomatoes taste better than ours, because none are better cared for,” Lori says.
In fact, the employees are the exact component that differentiate NatureSweet, she shares.
“What really sets NatureSweet apart from the competition is our amazing Associates. Our Associates are our top priority, always. Through these unprecedented times, our Associates have pulled together to move and adapt with the changing landscape of the industry in order to continue supplying our consumers with the best tasting tomatoes,” Lori concludes.
It’s no wonder that the company, then, is ready not just to point out the increase in challenges this back to school season is sure to bring parents, but to help solve them. To see more about the coming Back to School promotion and how you can fit it into your produce department, click here.
