Naples, FL<hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">Robert Verloop, Executive Vice President of Marketing, for Naturipe, joins AndNowUKnow on this episode of Incoming, to talk about the company's recent development with McDonalds, creating a wholesome menu and what this means for the blueberry category.<hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">Naturipe has become the supplier of blueberries for McDonalds’ Blueberry Banana Nut Oatmeal. It came about from Naturipe’s previous product, Berry Quick Snacks. The product showed success in retail and some foodservice trials. With that Naturipe was able to move forward with McDonalds to demonstrate how the shelf life of the product was beneficial in the distribution networks that restaurants have to deal with on a daily basis. In the past two years the amount of people eating fruits for snacks has increased. With the right packaging and technology, it would be possible to get their fruit through the right distribution channels. Then it would ideal to become a menu addition as a fresh snack or incorporated in something similar to McDonalds’ Blueberry Banana Nut Oatmeal.<hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">www.naturipefarms.com<hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">
