HANFORD, CA - After launching a new website and releasing new products this year, third-generation pistachio and almond farming and processing operation Nichols Farms is continuing to take steps to bolster its strategic branding and innovation efforts, announcing the hire of marketing veteran Tristan Simpson as the new Chief Sales and Marketing Officer.
“As a family owned company, I have always been passionate about honoring the legacy that came before us and set us up for success. Not only do we offer high-quality products, but our decades of farming expertise have earned us the trust of consumers and built a story of preservation and growth that resonates with our customers. Tristan is a great addition to our team and exactly who we need to help continue to position ourselves in the global marketplace and to tell our story,” said CEO Chuck Nichols.
As the new Chief Sales and Marketing Officer, Simpson will be pulling from her 20+ years of experience specializing in fresh, natural, and organic products to lead Nichols Farms’ initiatives in the development of strategic branding, sales and marketing, and new product development. According to a press release, as a member of the Executive Management Team, Simpson will also be responsible for contributing to the strategic direction of the company, the development of executional plans for success, and managing all internal and external communication.
“I am excited to be joining and working alongside this team of talented and dedicated individuals at Nichols Farms. As we work to expand our retail presence and bolster our overall brand, me and my team’s focus will be developing and executing a defined marketing and communications strategy that helps support the business growth and tell the unique story of this innovative family brand,” Simpson said.
Simpson formerly served as SVP, Chief Marketing Officer for Ready Pac Foods®, where she provided strategic leadership, including overseeing marketing and R&D, corporate communications, and creative functions, establishing digital and social media platforms, and helping to integrate consumer brand engagement.
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