No Matter How You Slice Them, Lemons Just Got Easier Thanks to The Wonderful Company's Seedless Varietal
- by Kayla Webb
LOS ANGELES, CA - The Wonderful Company’s latest innovation has finally arrived on the produce aisle scene! After months of anticipation, Wonderful Seedless Lemons are officially available seasonally at grocery stores across the U.S. and Canada and online at Amazon Fresh, now through May!
“We are excited to introduce Wonderful Seedless Lemons to consumers who will love this new premium variety of lemon that is naturally seedless and Non-GMO Project Verified,” said Adam Cooper, Senior Vice President of Marketing.
Originally discovered in Australia, the Wonderful Seedless Lemons variety is the product of one farmer’s quest to find the perfect seedless lemon. Using innovative breeding techniques for a number of years on thousands of lemon buds, said farmer finally developed a seedless lemon tree in his orchard, which eventually—literally—bore the fruit of his labors.
"They’re just as juicy and have all the flavor of conventional lemons, but with none of the annoyance of seeds, saving you time in the kitchen," Cooper emphasized.
To truly highlight how convenient the new variety is, The Wonderful Company made sure to time Wonderful Seedless Lemons' debut just right to align perfectly with the start of the holiday season. Because of the lack of seeds, consumers can take shortcuts when baking, cooking, and squeezing ahead of holiday entertaining.
According to a press release, The Wonderful Company commissioned a third-party study to survey lemon buyers. In this study, the company found that 83 percent were likely to purchase a seedless lemon while 81 percent believe lemons would be more convenient without seeds. Additionally, 79 percent stated they use lemons as an ingredient when baking and cooking, while another 73 percent confirmed they use lemons for making drinks. This encouraged The Wonderful Company to debut its new variety as a means of helping at-home chefs simplify the entertaining occasions—from concocting alcoholic elixirs or mocktails to baking and cooking.
“Consumers who love lemons will have fun discovering this one-of-a-kind variety that is easily identified in stores with an eye-catching branded logo and packaging, as well as colorful in-store displays,” continued Cooper.
The new brand, which joins the likes of Wonderful® Halos®, Pistachios, and Pom Wonderful®, will be supported by a robust consumer marketing campaign that will include in-store POS displays and digital and influencer marketing initiative—all highlighting the variety's unique one- and two-pound bags.
Congratulations to The Wonderful Company on this exciting new product launch!