EAST GRAND FORKS, MN - Generations of Flavor. With just three words, I’m already intrigued by the latest news from Northern Plains Potato Growers Association. The association has undergone a creative rebrand, announcing it is now doing business as Northland Potato Growers Association (NPGA). Along with the name change, the organization is rolling out a new logo and brand design that demonstrates its evolution and the rich legacy of the Red River Valley.
“We are thrilled to announce our rebrand,” said Donavon Johnson, President of the NPGA. “We are taking a bold, new approach to marketing. Times have changed, and we are excited to be on the cutting edge of creativity and promotion.”
Northland Potato Growers Association represents Red River Valley potato growers with a focus on the development and promotion of quality potatoes and potato products, according to a press release. These growers combined produce over 80,000 acres of the fresh, fry, chip, and seed potatoes in North Dakota and Minnesota.
The new primary logo, developed in collaboration with Ten Acre Marketing, features a red “N” encircled with a small carrot arrow pointing up, indicating the direction North on a compass. A secondary mark further supports this image and includes the state outlines of North Dakota and Minnesota and the new tagline: “Generations of Flavor.”
The organization will be highlighting its new branding through an aggressive regional advertising campaign, backed by its creative “Potat-Oh-Yeah!” idea, which plays off the Northern accent and the common colloquialism “Oh Yeah.” With a creative take on potato marketing, NPGA is setting out to instill pride and honor in the culture of Northern U.S. growers while emphasizing the fun and sustainability of their high-quality, dry-land potatoes.
“Our potatoes are high in value and flavor,” Johnson added. “When consumers think of potatoes, we want them to think the best flavor comes from the Red River Valley. They are a great choice for shoppers because they can truly taste the difference in taste and quality.”
The new brand will be the overarching brand identity for all NPGA’s promotion of all categories of potatoes sourced from the Red River Valley and will be reflected on its website, print collateral, and other promotional material, such as chip bags.
Fresh off the momentum of its rebrand, the association will be taking to the Global Produce & Floral show to present attendees with an exciting flavor adventure. I don’t want to spoil too much, but I will say this—mashed potato “ice cream” cones.
Stop by booth #3562 to discover the glory of Northland potatoes and to “taste the difference” yourself!
