CASTROVILLE, CA - It is only fitting that as frost and snow tinge the leaves and ground across the U.S. that Ocean Mist Farms® welcomes its first Frost Kissed® Artichoke crop of the season. Available throughout the winter season, the Frost Kissed variety will soon be shipping to retailers.
“Frost Kissed artichokes offer a unique flavor for a limited time that many shoppers look forward to experiencing after a frost,” said Diana McClean, Senior Director of Marketing. “These artichokes have a unique color to them that is strictly cosmetic and does not reflect the quality that shoppers are accustomed to.”
Due to temperatures dipping below the freezing mark, the artichokes’ skin darkens, sealing in more flavor and creating a nuttier taste that is found in Frost Kissed artichokes, according to a press release.
“The Frost Kissed artichokes are such a seasonal treat as we don’t see a freeze every season,” added McClean. “This fall, while more meals are being prepared at home, we’re working to ensure our shoppers are educated on ways to prep the artichoke so they too can enjoy its unique flavor for a limited time when they are available.”
To help shoppers create delectable menu items with the Frost Kissed variety, Ocean Mist Farms will be providing new recipes through its social media channels as well as on its website. Additionally, each Frost Kissed artichoke will have a petal insert to make them easily recognizable and to promote Frost Kissed POS materials.
As the winter wind continues to bring freezing temperatures, warm the spirits of your shoppers with Ocean Mist Farms’ Frost Kissed artichokes all season long. Be sure to get your hands on this exclusive variety before the season is over.