CASTROVILLE, CA – Winter is here, and along with it, an exclusive artichoke offering sure to wow consumers’ baskets. Ocean Mist Farms has announced that Frost Kissed® Artichokes will soon be available due to the recent cold weather.
“A Frost Kissed® artichoke is a unique item that we don’t have every season,” Diana McClean, Director of Marketing, stated. “Because they are limited, we are committed to educating and encouraging shoppers to keep an eye out for them at their local retailers throughout the winter season.”
Frost Kissed® Artichokes only become available when temperatures fall below 32 degrees, which causes the skin of artichokes to gain a dark brown outer layer which can flake or peel. This causes the artichokes to become richer in taste once the frost seals in a more intense nutty flavor to the vegetable. The layer of frost kissed artichoke falls off once cooked, revealing the soft green hue that shoppers recognize.
To reinforce the great taste of Frost Kissed® Artichokes, Ocean Mist Farms is implementing an education program to emphasize the offering to shoppers since they are different in appearance. According to a press release, the company is offering the following tools:
- Information on the Ocean Mist Farms website
- Pictures and recipes shared to artichoke club members
- Sharing through the company’s digital channels
- Retail display cards
“Frosting is strictly a cosmetic condition–while the brownish color may not look the prettiest, Frost Kissed® artichokes are a favorite amongst the chef and foodie community,” continued McClean.
Ocean Mist Farms is also partnering with social media influencers thefeedfeed who will follow the first freeze of the season, sharing recipe posts on their social media and blog platforms to their more than 2 million fans. This partnership will help educate people about the flavor benefits and cooking techniques for this unique offering.
With the help of education and third party influencers, Ocean Mist Farms expects shoppers to seek out Frost Kissed® Artichokes throughout the offering's availability into March 2017. The company will notify buyers as soon as the first frost hits.
