Ocean Mist® Farms' Diana McClean Discusses Southern Exposure, Artichoke Season, Season & Steam, and More
- by Robert Schaulis
CASTROVILLE, CA - The Southeast Produce Council’s (SEPC) 2019 Southern Exposure is right around the corner—promising Produce like it's 1999 for the 20th anniversary event. Produce’s best, brightest, and most Prince-enthused will descend on Orlando, Florida, to network, learn, and celebrate.
We spoke with Diana McClean, Senior Director of Marketing for Ocean MistFarms, on the eve of the show, to find out more about the the California company’s plans to showcase its Season & Steam line, its iconic artichokes, and SEPC’s 20 years connecting produce buyers and suppliers in the spirit of Southern hospitality.
“The Southern Exposure event is a well-attended event with quality content. It is in our best interest to be where our customer’s are and the SEPC team does a great job ensuring that value to us as an exhibitor year after year,” Diana told me. “We have just wrapped up a spectacular winter Artichoke Season in Coachella Valley, California. The first ever winter artichoke promotion, Peace Love and Artichokes, was very well received and we captured a lot of attention for our winter growing region. Early March is when we turn the corner toward our Spring season in our home base of Castroville, California, where we grow a full line of quality fresh vegetables in addition to our flag ship artichokes, the official state vegetable of California!”
And, while we all love these edible flowers from the Golden State, Diana let me know that Ocean Mist Farms has more than one reason for making the coast-to-coast trip to Florida.
“Ocean Mist Farms is more than artichokes!” Diana explained. “Our Season & Steam product line is gaining market traction as a result of consistent supply and quality. The Ocean Mist Organic program continues to grow with increased production acreage. Our customers can continue to count on the same integrity in quality standards and service levels from this organic brand as they do with our nearly 100 years young Ocean Mist Farms brand.”
Visit booth #1313 at SEPC's Southern Exposure to learn more about Ocean Mist Farms.
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