CASTROVILLE, CA - The classic beauty of the artichoke meets the culinary community’s obsession with the Instant Pot® in Ocean Mist® Farms' latest multi-faceted digital promotion. With the spring artichoke season just beginning and abundant supply of fresh artichokes available to retail, what better opportunity to encourage consumers to experience the delicious flavor of the veg than with an Instant Artichoke Giveaway. Through the sweepstakes, shoppers can enter from April 30 to June 22 for a chance to win one of 18 prize packs, including an Instant Pot Duo 6-Quart plus a variety of cooking utensils.
“We hope to inspire people to reach for fresh artichokes when they are planning the menu for their next gathering or weeknight dinner,” said Diana McClean, Senior Director of Marketing. “We are excited to be able to leverage one of the hottest, new cooking tools with this giveaway and to partner with these key influencers to showcase how quickly and easily artichokes can be added to your dinner table.”
Together, peak season for artichokes and the spring season offer ample opportunity to pump the veg as a flavorful solution for a nutritious appetizer or a filling main course. One way the company said it will support the Instant Artichoke Giveaway is to align with food influencers and registered dietitians to help spread the message of Ocean Mist Farms’ leadership position in the artichoke category.
Also in the cards this spring is a partnership with mobile technology company iBotta, according to a press release. Ocean Mist and iBotta will provide coupons to incentivize purchases and drive foot traffic in support of the increase in sales during this high demand artichoke season. To redeem the offer, app users will be prompted to visit the Instant Artichoke Giveaway sweepstakes entry page, creating a fully-integrated promotional experience.
Cheers, Ocean Mist, to a beautiful kick off to the spring artichoke season, and also to whatever lucky duck takes home that Instant Pot I’ve been so coveting.
