Oppy Announces Ocean Spray® Back-to-School Campaign; Brett Libke, TJ Wilson, and Eric Sinsigalli Share
- by Chandler James
BRITISH COLUMBIA - School supplies shopping lists include more than just notebooks and pencils these days, as healthy snacks and eating occasions are equally as important. With this in mind, Oppy is wielding its exclusive collaboration with the Ocean Spray® brand to launch its latest back-to-school campaign. Oppy is presenting its berries, grapes, and citrus under the umbrella of the campaign’s positioning line: The new school way to enjoy Ocean Spray®.
“This is a relationship I’ve personally been a part of for a decade,” said Oppy’s Senior Vice President of Sales for North America Brett Libke. “Oppy and Ocean Spray have been building this bond over a half-century of business together. The success of our exclusive fresh cranberry program, which began nearly two decades ago, laid the groundwork for our strawberry venture to go live in 2016. Now we bring a trusted, comprehensive fresh produce line to market together. I am incredibly proud of this partnership and the diverse items we deliver today.”
Libke noted in a company press release that there are plans for further growth, having announced Oppy’s 12-month grape program under the Ocean Spray brand earlier this year.
The growth of this collaboration comes in tandem with the peak promotional period that surrounds the back-to-school season. This moment also aligns with ample volumes of fruit, according to Brand and Key Account Manager TJ Wilson, who heads the brand strategy for Ocean Spray products at Oppy.
“Retailers can get really excited for this August-September period as back-to-school sales return,” Wilson said. “With consumers packing a lunchbox, school bag, or briefcase for the first time again instead of running down to the kitchen and opening their fridge, these items still offer all the conveniences of home in a portable snack. Just wash and serve, or peel and serve.”
The campaign includes POS materials, merchandising vehicles for in-store displays, an array of digital and social content, and customizable retailer promotions based on partner needs. Its shopper marketing strategy also entails a mobile-first advertising component to drive messaging directly to its preferred audience via geo-targeting.
“During the pandemic, consumers gravitated back to the brands they know and trust,” said Eric Sinsigalli, Director of Sales at Ocean Spray, accounting for the reportedly more than 4 million new households that rediscovered their love for Ocean Spray products in that period. “With the brand further expanding down produce aisles just a few short years ago, The new school way to enjoy Ocean Spray® campaign reminds consumers that the same label they know for its quality is providing them exceptional items in fresh too—during a pivotal moment in their family’s lives.”
All items included in this campaign are available now.
Now get out there and grab those sales, retailers!